United Interiors have launched their 2017 collection styled by James Treble and #UIStylistScout winner Jen Waite of White Fox Styling!
The photoshoot focused on the new artwork and rug collections, and Jen and James picked out their favourite furniture pieces from our showroom, and also hand selected some new accessories (cushions, throws and decorative accessories) to complete the look.
The 2017 art collection was curated with diversity in style and taste in mind. We wanted to offer something for every home and every palate.
The collections focus on colour and movement, with mostly minimalist abstracts, a handful of figurative pieces and botanical designs. Some pieces emphasise colours that seem to melt together, creating interesting and unique cloud-like shapes and forms in moody hues. Contrastingly, there are pieces with sharp vivid colours and artful bursts of colour.
The resulting collection is an eclectic assembly of colours, textures and contrast; tied together with a dramatic theme and pops of electric summer hues.
Our 2017 rug collection continues to focus on the natural and textural elements that are predominantly hand-made, luxurious to touch and contemporary in style. We have introduced more colour to the collection, and we’re concentrating on the weave – offering interesting textures and styles – as opposed to patterns and prints. There’s a focus on coastal, contemporary and tribal – something for every home and every style.
Q&A with Stylist Scout Winner Jen of White Fox Styling
How was the experience of styling the campaign with James?
“Styling with James – what a blast! He was so wonderful to work with, really easy going, fun and so eager to let me get stuck into the styling. He was great in sharing his industry experience and tips and tricks with me. I came away feeling tired but thoroughly pleased with what we’d achieved for the campaign.”
How did it compare to the style off to win the competition?
“Styling the campaign was quite different to the style off. United Interiors provided the brief for the campaign and there was a clear direction in which to head for what they were hoping to achieve which was great. For the style off, I had completely free reign to come up with a look that suited myself, and in some ways the lack of brief made it more difficult to make decisions. Sounds crazy doesn’t it? The style off only involved one look as well, whereas the campaign involved multiple looks, so we moved much more quickly and were finalising pieces for the next shoot while the last was being photographed.”
What do you think of the new collection? What were your favourites?
“The new collection is really amazing. So many of the pieces have such beautiful colours and really range from soft and light to dark and moody. My favourites are Namibian which is more a monochromatic look with a touch of colour, and Beyonce Blue which has a real contrast of light and dark. I also love Nether Streams in the acrylic round artwork range – an interesting take on an abstract/resin/marble look. Hard to choose favourites though!”
What has this experience of winning meant to you? What has the reaction been like?
“Winning the style off has meant so much. It’s given me invaluable industry experience and I learnt so much. The reactions from the community have been really encouraging and supportive, and I found a lot of people came out of the woodwork to congratulate me, which was so unexpected and lovely. The campaign, working with United Interiors and James and being paid to do it was amazing, but the support from the community really blew me away.
Q&A with designer James Treble
How did Jen go helping you style the summer campaign?
“It was great working with another creative on the photo shoot for this exciting Summer Campaign. What she lacks in experience she more than makes up for in creativity, energy and ideas. Like many out there she has a great eye and as she simply loves styling, she learns fast, takes direction so well and has her own very strong and valid design voice! I had a great day working with Jen, it was a heat wave in Melbourne but we both had a great time.”
What do you think of the new collection?
“I love the new collection. A great thing about United Interiors is that the team and I are constantly adding to ranges, being able to reflect quickly the latest in trends, colours and styles. For the summer photoshoot we hand picked new pieces from the 2017 United Interiors hand painted art, canvas print and framed print collections. There’s an eclectic mix of styles, colours and tones in the collection, making it easy to create totally different looks with the change of canvas! I like the dramatic pieces with a dash of vibrant colour to really make your room pop. Very summer chic. Of course, I couldn’t go past the new accessories we styled with – in particular there was a printed cockatoo cushion that really sung out to me – no pun intended.”
Any standout pieces?
“I particularly love their new product category coming soon in 2017 – the acrylic prints. The team at United Interiors have been developing this new artwork for a while – using modern print technology to create artworks printed onto acrylic material – something we really enjoyed working with in the photo shoot as the reflection adds another dimension to the work This is available in an array of prints and designs, and they look amazing in real life.”
Tell us more about your rug designs for summer 2017
“Our rug designs for 2017 continue to focus on the natural and textural elements that I love. We have introduced some new subtle colour ways for those wanting to make their floors stand out a little more, and we’re concentrating on the weave – interesting textures and styles – as opposed to offering many patterns and printed designs. There’s a focus on coastal, contemporary and tribal – something for every home and every style.”
What do you think of Jen’s potential to make it as a stylist?
“I think Jen is already a great stylist, although not professionally trained she has an innate sense of proportion, and placement. I think like the old saying goes, if you do what you love, you become better at it. Because it’s her passion she absorbs information quickly, such as camera angles, eye line and being aware of product placement, because in Print media styling, we also have to allow for text to go over the top of our final images, so it’ not just a nice shot of someone’s room. I have no doubt we will be seeing more of Jen, maybe even back here at another United shoot.”
Watch the behind the scenes…
Shop the looks online here